Vol. 3 No. 2 (2022)

View Vol. 3 No. 2 (2022)

Published: 2022-12-31

Editorial

The Challenge of Organizational Control in the Technological Disruption

Carlos Mauricio De la Torre Lascano

4 - 6
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Artículos

Behavior of customers and traders in informal markets. Case study in Santo Domingo, Ecuador

Reyner Pérez-Campdesuñer, Gelmar García-Vidal, Alexander Sánchez-Rodríguez, Rodobaldo Martínez-Vivar

07 - 24
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Analysis of advertising strategies for the positioning of the institutions of the banking sector of Ecuador

Ashleys Zambrano Castro, Jorge Cueva Estrada, Nicolas Sumba Nacipucha

25 - 38
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The participation of women in the textile industry: An analysis of social innovation

Ana Laura Gómez Perez

39 - 53
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Determination of packaging and augmented reality: a strategic and educational approach

Roberto Arturo Berrios Zepeda, Lorgia Márquez Mora

54 - 56
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Community rural tourism: a challenge for communities in western Nicaragua, an opportunity to improve economic resources. Pls-sem approach

Oscar Martìnez-Salgado, Ingry Baca Herrera

67 - 78
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