Community rural tourism: a challenge for communities in western Nicaragua, an opportunity to improve economic resources. Pls-sem approach

Abstract

This scientific article reviews the literature to increase the explanatory capacity in the empirical knowledge generated by rural community tourism, taking into account relevant aspects to make it an opportunity to empower the communities and the communities themselves to improve their quality of life through the organization of rural tourism products, and in this way conserve and protect the natural and cultural resources of the community. The new reality has generated the recognition and conscious appropriation of the multifunctionality of rural areas and the immersion of rural families in the tourism sector, presenting opportunities for development from their own environment and valuing the environmental, cultural, political, economic and social dimensions. It is also important to emphasize that the process of leadership, integration, organization and participation of the community is the fundamental gear for the development of the sustainable tourism product. The objective of the research is the behavior of hypotheses for the design of sustainable tourism products to improve the quality of life of community members in rural communities; therefore, the results are measured through partial least squares structural equation modeling (PLS-SEM). The results also show that rural communities have the potential and the necessary capacity on the part of the community members to develop sustainable tourism products, which is a fundamental element for improving the quality of life in the rural communities under study.