Prácticas de economía circular inmersas en el valor compartido

Gilberto JP Ceballos Ramírez; David Morales Suárez

doi:10.5377/aes.v4i1.16157

Authors

Gilberto JP Ceballos Ramírez Minuto de Dios University Corporation (Main Office), Faculty of Business Sciences, Business Administration, Colombia https://orcid.org/0000-0001-5410-2166
David Morales Suárez Minuto de Dios University Corporation (Main Office), Faculty of Engineering, Basic Sciences, Colombia https://orcid.org/0000-0002-4256-1995

DOI:

https://doi.org/10.5377/aes.v4i1.16157

Keywords:

Shared Value, rethinking, cluster, circular economy, competitiveness

Abstract

Business competitiveness determines the possibility of profitability in the markets, the Shared Value (SV) provides alternatives through its axes for competitive development. The rise and presence of strategic thinking towards sustainability and respect for the environment, such as Circular Economy (CE) practices are applied in parallel and superficially within the SV or the opportunity to use the principles with actions to Reduce, Reuse, and Recycle (3Rs) of the CE are wasted. Indicators of companies in the Bogotá-Region that apply the 3Rs are described within the axes such as rethinking of products and markets, redefining productivity in the value chain and enabling the development of SV clusters, through content analysis of written communication of 270 companies compiled by the Organization of Ibero-American States (OEI) and the Bogota Chamber of Commerce (CCB).The classification in units of analysis of the 3Rs framed in categories for each axis is executed. It is presented the contribution to each of the SV axes carried out by 31 companies, classified by size, from the execution of projects involving the 3Rs. It was found that 32% of these projects aim mainly at the first axis, 68% at the second axis while no project involves the third axis. It concludes the little adoption of the CE as part of the SV ignoring its implementation to generate better competitiveness.

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